NEWS

Is Douyin's hot lipstick machine doing well?

The development history of the bag machine

1. Origin, development and decline of Fortune bag machine in Japan and Taiwan;
Fortune bag machine originated in Japan, the earliest Japanese department stores in order to clear the overstocked inventory, in the form of fortune bags, a fixed amount of money to sell to the public. It was popular with citizens because it was possible to buy good things at a very low price. Increasingly, it's not just department stores that are clearing stock this way. Other industries have also used this approach to pique citizens' curiosity. Putting bags in vending machines eventually became popular in Japan and Taiwan.

From the beginning of curiosity, people are more enthusiastic about the consumption of the bag machine, to the later people found that the so-called gift inside the bag is more and more low value, and more routine. And the business of fortune bag machine can not always provide both to satisfy curiosity and cost control of fortune bag.

There are only a handful of operators in Japan and Taiwan. The control of business cost and the increasing curiosity of consumers to fortune bag have formed a contradictory demand relationship. In the end, the merchants did not compromise, and the curiosity of consumers and the value of goods inside the bag were not satisfied. The fortune bag machine was gradually marginalized and declined.

The rise of fortune bag machine in China

Doll machine we should see more, but the bag machine is rare, but the bag machine, as a kind of vending machine originated in Japan, Taiwan with high playability, has been popular in Japan and South Korea, Southeast Asia.

In 2016, the prototype of the Fubag machine could be seen in the upstream factories, but the market did not respond warmly. At this time, the doll machine was the most hot time, and the market of the Fubag machine was not considered.

In the first half of 2017, several Internet enterprises quietly entered the Fubao machine market and operated in heavy mode, but the development speed was very slow. At that time, there were several enterprises to cooperate with Leyou for promotion. Leyou recommended several operators to participate in the test, but because the machine supply and sharing ratio did not reach an agreement, it did not really open the market.

Lucky box machine Lucky bag machine was really noticed by the market in September. The performance of Internet celebrity doll machine in the first half of the year was not satisfactory, and many upstream factories and downstream operators began to think about new market opportunities. At this time, lipstick machine began to be hot. Of course, at this time in the early entry of the market several Internet companies have also worked out a set of business routes can operate.

Lucky bag machine is not accepted by consumers at the beginning, there are several main factors: Due to the low pricing, the quality of the goods in the box cannot be guaranteed and the categories are limited, which makes most consumers feel that they are not worth it, and they are not surprised and very disappointed. Also, there is no good online operation, which leads to a small number of consumers. It is not until the single consumption is adjusted to 30 yuan, the combination of goods in the box is richer and more pleasant, and the online operation is coordinated.

What kind of business is the fortune bag machine?

From the essence of the business of fortune bag machine:
It's a retail business. Consumers pay to get goods. 100% of the transaction. Since retail determines that it must be a low-margin, high-volume business to be sustainable;

It's a surprise business. Although it is retail, consumers do not know what they get before opening the box. All their value comes from the change of psychological feeling, the carrier of which is the goods inside the box + the mystery before opening the box.



It's a fan-run business. It is human nature to be curious, it is human nature to try new things, and it is human habit to follow suit and imitate. Curiosity -- watching -- seeing others' surprise -- being infected -- consuming, which is the retail behavior of the whole Fortune bag machine, so how to buy impulse through the transmission of surprise is the top priority of this business.

Online operations are key to a sustainable business. The surprise of the scene + the expectation of future surprise is what the Fu bag machine is all about. The surprise on the spot can be passed on to other consumers, and the surprise in the future can attract the re-purchase behavior of consumers in order to have a greater chance of getting the lucky draw goods far beyond the expectation. What's the best vending machine?

Conclusion: Fortune bag machine is through retail, to meet the curiosity of expectation, through the precise operation to keep the surprise, continue to produce the purchase of surprise "entertainment consumption" + "vending machine" Internet new retail.

Will domestic fortune bags fall like Japan and Taiwan?

China has the largest consumer market in the world, and any segmented consumer demand scenario can be supported by a large number of consumers in the domestic market. It is expected that the Fu-bag machine will reach billions of market scale in China in the future

China's Internet application environment leads the world, and consumers are more willing to accept and experience new Internet consumption experience. Due to the effect of market scale and the fact that Chinese Internet companies are skilled in operation, they can often achieve achievements that foreign counterparts can't expect, such as Didian Company and food delivery company. Projects that require a strong online user presence, such as the Fortune Bag machine, are sure to grow into good businesses in the Internet landscape.

The evolution of Fubag machine in the domestic Internet environment, from the curiosity of the retail box to the online operation of users, user scale value maximization, and finally Fubag opportunity to become one of the new mode of commodity sales, no longer the traditional purpose consumption, but surprise experience consumption. For many cooperative brand enterprises, it is one of the channels full of continuous surprise and efficient drainage to increase benefits.

Fu bag machine operation of the core factor

Positioning - this is music shake doll machine business strengths.

Merchandise: A sense of value. The same cost, better quality, more abundant mix; This is not accomplished by any single operator alone, and the purchase of commodities naturally has the advantage of scale procurement. For the same $20, something that can be bought collectively is worth more than something that can be bought individually. The investment in product design, selection, combination and so on can only be completed by the platform;


Online operation: As has been said above, the whole of Fubag machine is the surprise of the scene + the surprise of the future. The operation of surprise in the future is that every purchase behavior can get a lucky draw opportunity, but the high prize in the lucky draw cannot be undertaken by a single operator, because in order to ensure the reasonable quality of goods inside, the operator has no much profit space to support the output of prizes, and the customer base of a single operator is too limited. Can not support the operation of the lottery too often.

Conclusion: Fortune bag machine is a cooperative business with complementary advantages. Someone responsible for location expansion and daily operation; Someone is responsible for running the supply chain goods and online followers.