NEWS

Catering industry marketing has always been brilliant, games and entertainment industry can also learn from this, may be able to pry out new marketing methods.

In the process of restaurant operation, marketing is indispensable. However, in the development of marketing strategies, restaurants also need to grasp the consumer psychology. Here are 9 marketing tricks you can follow to boost your restaurant business.

1

The more people line up, the more people eat

Most consumers have a herd mentality, especially when some customers are not very familiar with the merchants in the shopping mall, they will choose the restaurant with a large queue to reduce the risk of eating (such as bad taste). They think, with so many people to choose from, it can't be too bad.

The actual application of general restaurants is as follows:

1. Now some businesses use this psychology to hire people to queue up, create popularity (of course, this is not a long-term solution, or need to return to the product itself).

2. When giving products as gifts, deliberately slow down the production speed, so that the store can form a standing position.

3. Try to create a lively atmosphere in the allele area, such as printing photos on wechat, playing games, free manicure, mobile phone mask, interaction, etc.

2

"Eliminate" selection syndrome

A good menu certainly practices the psychological paradox of choice -- the more choices we have, the more anxious we feel.



When menu options exceed a certain number, guests will feel overwhelmed and confused, and when they feel confused, they will often choose the dishes they have eaten before (not conducive to promoting new products).

3

The dishes are collected slowly, but the tables are turned quickly

Most restaurants will take back the plate during the customer's meal, in fact, this practice will affect the restaurant's table. When the user can't see the plate, there's no visual reminder of how much they've eaten.

A visual message on a table full of plates tells the consumer, "I've eaten too much, and I'm unconsciously telling myself to stop eating, to get up and walk around the mall."

4

Use consumer body perception, improve the turnover rate

Generally speaking, restaurants that rely on high turnover rate sell comprehensive cost performance. Consumers will not be too demanding on the environment, as long as the overall dining experience meets his dining expectations.

Some restaurant chairs (a certain percentage) have been "carefully designed" to make people sit for a long time, making them less comfortable (taking advantage of consumer body perception). It is hard to see people enjoying drinks at these restaurants as they leave quickly after eating.

△ Fast food chairs are uncomfortable for too long

5

The money symbol does not appear on the menu

Increase the per capita unit price

In psychology, consumers are subject to priming effects. Priming is when a previous perceptual stimulus affects the response to the next perceptual stimulus. When you use the ￥and $signs, for example, you tend to encourage mixed emotions in consumers and more self-centered or selfish behavior. In the process of ordering food, you "slow down" and eat.



Solution: You can narrow the "￥, $" symbol and price on the menu.

6

Clever numbers game

Break the psychological price line of consumers

9.99 yuan and 10 yuan, it looks like the difference is only one penny, but people feel that the former is more close to the people, will let consumers feel that the price of the product is only 1 digit, this is a very classic pricing strategy, so see a lot of restaurant prices are 9 yuan, 19 yuan, 29 yuan.

In addition to this method, many restaurants will have a value dish or two, pulling down your price sensitivity. For example, there is a rice tofu in a restaurant only 3 yuan, when consumers see this product, most of the heart will come out of "so cheap!" The wonder of

This low price product will make consumers relax their psychological defense of price, and feel that the overall price of this restaurant is not expensive.

7

Music marketing hypnosis for the best

Use music to render consumer emotions and influence consumer behavior and decision-making. Playing classical music in restaurants encourages customers to spend more because it makes them feel richer, according to psychology research from the University of Leicester. Less sophisticated pop music, meanwhile, reduced the amount people spent on meals by 10 percent.

Consumers stay longer in restaurants when soothing, relaxing music is played. Customers spent much less time in restaurants when music was played at a faster tempo.

8

Anchoring effect

Target effect, in psychology, is the tendency to be swayed by first impressions or key information when making judgments about someone or something. For example, when you see a product for 3,000 yuan, then go to the product for 999 yuan, you will feel much cheaper.

This anchoring effect occurs in large numbers in the purchase of houses and cars.

9

Product mix effect, the customer is willing to pay

A hamburger is 20 yuan, an order of fries is 10 yuan, and a hamburger and fries is 22 yuan. What would you choose to buy?

The third, of course, is a burger and fries for a difference of two dollars. In fact, all they want to sell is a burger and fries combo. The purpose of the package is to give you a contrast, so that the combination is more cost-effective.