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The way of operation under the new retail model -- how to calculate the flow of people and how to achieve high revenue when choosing the location of the vending machine?

A recent report on the unmanned retail Industry in the Era of mobile payment released by wechat Pay shows that first-tier cities are leading the coverage, with the post-90s generation being the core consumer group of unmanned containers, and the post-95s leading the trend of vending machine consumption. For all age groups, vending machines are second only to manned convenience stores.

Thus, the wheat time machine self-service machine market potential can be expected.

How to Make Vending machines' 24 hours Plus'



The advantage of no man and man is to save labor costs, but also can operate all day long to maximize profits, is also one of the reasons many people choose vending machines.

So, how to achieve a profit of "24 hours +"?

"24 hours +" means that the vending machine does not waste the normal operation of the time, the ultimate goal is to prevent or reduce the number of customers due to the vending machine itself can not consume the situation. What needs to be solved is the time spent on replenishment of vending machines and the time spent on equipment failure and maintenance.

Both require human services, and "just in time" is the best way to solve the problem. When the goods sold out, the need to immediately inform the staff for replenishment; When the equipment is damaged or malfunctioning, it can find it in time and inform the maintenance personnel to repair it. These functions have been realized by the Internet technology. The establishment of the cloud platform enables the vending machine operator to firmly control the "every move" of the vending machine.

This is how to deal with problems after they occur, and avoiding them is also something vending machine operators should consider. So when choosing the lipstick machine vending machine, it is necessary to pay attention to its quality and performance. A good product can reduce the possibility of failure, and the maintenance expenditure can also be greatly reduced. If the device continues to fail, the customer experience will be affected and it will be difficult for them to trust the products they provide.

The control of consumers' time is also the key to achieving "24 hours +", which is mainly reflected in the time consumers spend shopping in the vending machines of lucky boxes and bags. The reason why Mr. Wish vending machine is chosen by consumers is that there is no need to queue up for payment for a long time, and the consumption is self-service, so for the vending machine shipment needs to be fast, the payment needs to be fast. Use different delivery channels to reduce the situation of cargoes; Payment using mobile phone scan code payment function, minus change, identification of the trouble.

The number of people is the first consideration


We put the flow of people in the first place in the location of the self-service machine, the flow of people can be the most accurate, direct and objective reflection of the flow of people where the self-service machine is located, is the necessary condition for the good operation of the self-service machine, is before we operate the self-service machine must do the homework. Today we are going to learn how to calculate the flow of people, so that people do not get confused when they set up vending machines

Prerequisites for calculating the flow of people:
1. The calculation of the flow of people needs to avoid abnormal weather, holidays and special dates.

2. Factors affecting the flow of people such as construction and traffic control around the store should be avoided or considered

3. In the calculation of the flow of people, it is necessary to consider the potential impact of changes or new installations of transit stations such as bus stations and subway entrances on the flow of people

4. The monitoring time of the human flow is usually the same as the operation time of the vending machine, usually from 8 a.m. to 10 p.m., or with the high-frequency demand time of the goods sold.

5. The monitoring period of human flow should be at least one week, seven days.

Preparation for measuring the flow of people: counters, pens, statistical tables (downloadable on all major document sharing platforms), stopwatches, observation points with a broad vision, and reference points (with reference points as the statistical standard).

Different self-service machine placement points, the flow of people calculation method is also different, the following calculation method for your reference.

The golden Rule of the vending machine

There is an old saying in the retail industry that displays are "silent salesmen"! Good display will make customers feel pleasing to the eye, effectively attract customers' attention and stimulate customers' desire to buy. In vending machine sales without salesmen, displays are a big help to our sales! Having a good display can definitely increase sales by more than 30%.

Self-service vending machines are different from the traditional convenience store display, there is no traditional convenience store personnel in place, low maintenance efficiency, can not set the visual focal point such as middle island, SKUs quantity is not rich than the traditional convenience store, we summarize the following points, and share with you the golden rules of self-service vending machine display.

one
Principle of classified display
For the self-service machine, the products sold are mainly divided into the following sections according to the actual situation, such as: 1. Food; 2. Drink; 3. Daily necessities; 4. Drinks; 5. Sex toys for couples, etc., if the products in the machine are relatively simple, they can be divided according to their own needs according to different product lines!

According to the purpose of use, use, to whom to sell and other related links, so that the products form a contrast, complementary, foil relationship.

Ii.
Vertical display principle
When the number of categories of the product exceeds four, the product display should be placed from top to bottom. Ensure the display concentration to achieve visual impact.


3
Gold display location selection
Analysis of the average height of Chinese men in the male perspective of 1.7-1.75 meters! Therefore, the corresponding machine blue line is marked as the male parallel view line, which is directly displayed in front of the user in the link of spreading goods! Then you can choose the popular and the main model around this line.

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The principle of color coordination
The size, color and shape between adjacent products should not be too large; The color contrast between the top and bottom of the products displayed longitudinally should not be too large. Generally from warm to cool tone transition, pay attention to color harmony


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First in, first out principle
Products with early production date should be taken out and placed on the outermost part when replenishing, and must not be piled up directly to avoid damage caused by expired products.
How do you find a place with a lot of people? How to run it? How is it displayed? These are not overnight things, slowly learn, slowly accumulate experience, take its essence to its dross, this is the secret of success oh ~


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